Company: Perfect365, Fremont, CA
Company Description: Perfect365 is a celebrity-favorite digital makeup app that has grown to 80 million users worldwide. Perfect365 is one-of-a-kind because it uses advanced Face Detection technology that allows for the most accurate virtual makeup placement possible, both on photos and in live video.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Fashion & Beauty
Nomination Title: Perfect365
The date on which this nominated mobile site or app was first published: Perfect365 was first published in 2011.
Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
Perfect365 is a celebrity-favorite digital makeup app that has grown to 80 million users worldwide. Perfect365 is one-of-a-kind because it uses advanced Face Detection technology for the most accurate virtual makeup placement, on photos and live video. As a result, any makeup design looks realistic because the app knows exactly where eyeshadow should be applied, where to place eyeliner, and even where to apply lashes. With more than 200 one-tap makeup looks, over 20 customizable and tweaking tools, hair styles, and step-by-step tutorials for recreating looks, Perfect365 is the go-to app for selfie, makeup and fashion enthusiasts around the world.
Perfect365 is leading the digital beauty evolution as the makeup and entertainment industries’ fully customizable digital platform, allowing users to try on looks from NYFW from designers such as Anna Sui, Michael Costello, The Blonds, Zang Toi, and Leanne Marshall. Users also benefit from the app’s “try before you buy and apply” makeup looks from top brands including Ardell, Salon Perfect and fast growing labels such as Naked Cosmetics, Chella and Dirty Little Secret. The Explorer community within Perfect365 is made up of social media influencers that create new looks daily allowing users to try on the latest trends live.
List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Sean Mao – Vice President
Vickie Wei – Director, Marketing
Cara Harbor – PR Director
Krista McAulay – Digital Marketing Manager
Monica Yum – Junior Marketing Associate
Gayle Gonzales – Junior Marketing Associate
Vince Hsu – Director, Business Development
David Lam – Business Development Manager
Alanna Gilson – Digital Media Sales Manager
Derrick Chang – Senior Project Manager
Jay Tanner – Project Manager