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Peapod - Best User Experience


Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Peapod, Chicago, IL
Entry Submitted By: 360PR
Company Description: Peapod is America’s leading online grocer with over 40 million orders delivered. Peapod’s smart technology and award-winning mobile app allow customers to shop faster and smarter saving them time and money. With exemplary customer service and trusted, reliable deliveries, Peapod is a convenient solution for the busy consumer looking for fresh groceries and meal solutions.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best User Experience

Nomination Title: Solves “What’s For Dinner?”

How often is this site updated? Weekly

Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):

Though launched 30 years ago,’s brand promise - to empower shoppers to take better care of their families by putting an entire week of nourishment at their fingertips – is more relevant than ever.

Newly relaunched in 2016, Peapod’s site is built to support – and inspire – consumers looking for meal solutions. With new features like “Filter” that allows customers to find items based on nutritional preferences like Gluten Free, and “Order Genius,” an intuitive search recommendation engine exclusive to Peapod that practically does the shopping for you, the site anticipates customers’ needs.

With a fully responsive and adaptable user experience, Peapod offers a consistent, elegant shopping experience on any device and is ADA Compliant, adhering to the WCAG 2.0 AA standard. Our robust API program enables integration with meal planning sites, recipe content and Internet of Things devices like scanners, Amazon Echo and Google Home to make the weekly task of grocery shopping even easier.

A/B testing shows an increase in units per order and minutes per session. Most impressive, first order conversion increased by +45% following implementation of a customer store-front for first time visitors that was designed to address key barriers to trial.