Paychex - Best Annual Report
Company Description: Paychex, Inc. (NASDAQ: PAYX) is a leading provider of integrated human capital management solutions for payroll, HR, retirement, and insurance services. Paychex empowers small- and medium-sized business owners to focus on the growth and management of their business. Backed by 45 years of industry expertise, Paychex serves approximately 605,000 payroll clients across more than 100 locations.
Nomination Category: Publication Categories
Nomination Sub Category: Best Annual Report - Print
Nomination Title: Paychex, Inc. 2017 Annual Report: Paychex Shapes Bolder, Brighter Futures for Businesses
The date on which this nominated annual report was first distributed or otherwise made public: September 8, 2017
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Providers of payroll, HR, and compliance-related services, by their nature, can seem a little … stodgy. That’s especially true for a company like Paychex, which has been around since 1971. But today’s Paychex isanything butstodgy. We’re innovative. Transparent. Accessible. So, the objective of this annual report was to showcase a company that’s evolved with the times while staying true to the core values that have guided us for 45 years — traits like integrity, service, and respect.
We did this in two ways. First, we took a different approach to our traditional annual report structure: Rather than opening with a formal letter to shareholders, the PR and marketing teams sat down with Paychex executives for an informal conversation about the company’s 2017 financial performance, challenges facing our clients, and how we’re innovating to solve those challenges. Second was through design, with a playful, graphic novel-style theme to help tell the story that unfolded during our interview.
The results (qualitative, by nature of the project) were extremely positive, with shareholders expressing appreciation for hearing directly from our executives on the company’s 2017 performance and strategy for the future.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Agency: Paychex Corporate Marketing, Creative Services/Rochester, NY: Client:Paychex, Inc.
Art Director: Joni McManus, Paychex Corporate Marketing, Creative Services/Rochester, NY
Director of Corporate Communications, Paychex/Rochester, NY: Laura Saxby Lynch
Creative Director, Designer: Sasha Trouslot, Paychex Corporate Marketing, Creative Services/Rochester, NY
Photographer: John Smillie, Rochester, NY
Copywriter, Editor: John Magee, Paychex Corporate Marketing/Rochester, NY