Pacific Life Insurance - Insured LDI Flexibility Video
Company: Pacific Life Insurance Co., Newport Beach, CA
Company Description: Offering insurance since 1868, Pacific Life provides a wide range of life insurance products, annuities, and mutual funds, and offers a variety of investment products and services to individuals, businesses, and pension plans. Pacific Life counts more than half of the 100 largest U.S. companies as its clients.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Product Sales
Nomination Title: Insured LDI Flexibility Video
The date on which this nominated production was first distributed or otherwise made public: October 2017
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
This video is targeted at employers who offer their employees traditional “defined benefit” pension plans, and are looking for ways to reduce the volatility of those plans on their balance sheets. One unique solution offered only by Pacific Life is Insured Liability-Driven Investing (Insured LDI).
In a previous video introducing this product, we used a car/road analogy to explain the core advantage of Insured LDI: its ability to ensure an exact match between plan assets and liabilities, thus reducing volatility and stabilizing the plan. This is a follow-up video, but we also wanted to make sure it stood on its own (hence, the quick reminder of the asset/liability match produced by the product.) It focuses on another of the product’s benefits: its flexibility in helping employers meet any unknowns “down the road.” To draw viewers into the video, our team spent six months to create a unique animation experience that would illustrate the product’s flexibility in simple, easy-to-understand terms.
We promoted this video on our social media page and through an email that resulted in more than 390 emails opened and 135 views. This is about 5% higher than our general results for emails and videos.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Pacific Life RSD Marketing