Original Six Media - Travel & Tourism Video
Company: Original Six Media, Chicago, IL
Company Description: Original Six Media is a Chicago-based full-service video production company specializing in branded content, commercials, product videos, and documentary work. Led by CEO Florence Ann Romano since 2014, the company has produced award-winning media content for clients like AT&T, AIG, Pyrex, Corelle, Lacoste, and more.
Nomination Category: Video Categories
Nomination Sub Category: Travel & Tourism
Nomination Title: 360 Chicago Introduces Tilt!
The date on which this nominated production was first distributed or otherwise made public: December 22, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
360 Chicago is one of Chicago’s most visited tourist attractions, located on the 94th floor of the John Hancock Center, 1,000 feet above The Magnificent Mile®. In 2014, Montparnasse 56 Group and 360 Chicago introduced “Tilt!,” an enclosed, glass and steel moveable platform that holds up to eight visitors per cycle. Once guests are safely situated inside, the platform tilts outward to an adventurous angle, generating downward-facing views of Chicago.
This video’s objective was to prepare, excite, and inform visitors about the “Tilt!” experience during their trip up the elevators to the observation deck. The video, installed on December 2016, plays for hundreds of visitors each day. It uses cinematic visuals and custom music to build guest anticipation for arriving at the 94th floor. A helicopter equipped with a top-of-the-line camera captured dynamic aerial views of the Tilt! that have never been seen before.
The video has also been posted to 360 Chicago’s Facebook page, where it has gathered 65,758 views to date and engaged more than 1,000 users in likes, comments, and shares. Ticket sales for the Tilt! experience have risen as a direct result of the video’s installation.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Creative Agency: Original Six Media, Chicago
Client: Montparnasse 56 Group / 360 Chicago
Director: Chad Stum
Senior Producer: Lindsay Swift
Associate Producer: Megan McDonough
Cinematographer: Corey Lillard
Aerial Cinematography: Aerial Production Services
Color: Color Playground
Music Composition, Sound Design, and Audio Mix: Noisefloor, LTD.