One Eighty - Leisure Care Web Site

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Company: One Eighty, Seattle, WA
Company Description: One Eighty is a developer and operator of domestic and international senior living communities as well as an operator of a number of hospitality based companies including Twist Travel and TruCup Coffee. One Eighty’s core company is Leisure Care, an innovator and leader in the senior living industry. Founded in 1976, Leisure Care manages 35 communities across the US and Canada.
Nomination Category: Web Site Categories
Nomination Sub Category: Hospitality & Leisure

Nomination Title: Leisure Care Web Site

How often is this web site updated? The Leisure Care web site was launched in late summer 2015. The previous iteration of the web site had been in place since early 2012.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

Talking about retirement isn’t always fun—but it should be. At least that’s Leisure Care’s thinking. We’ve always been a creative leader in the senior housing industry, so with target audiences increasingly embracing technology, switching to a digital-first approach to marketing was a no-brainer. Combining our fun and edgy personality with real, engaging communication with our customers framed our approach to the overhaul of our web site. Extensive stakeholder and customer interviews coupled with a fresh take on design, the brand message is clear and the site simplifies the user experience—giving users quick access to what they need and simple paths to learn more. One month after launch the site tracked a 40% increase in unique site traffic and a 36% increase in conversion.

List the appropriate creative and production credits for this entry:

Rational Interaction – Creative, Design and Development Partner (www.rationalagency.com)