New American Funding - What's Our Secret?
Company: New American Funding, Tustin, CA
Company Description: New American Funding is a mortgage banker, licensed in over 40 states across the nation, that funds over $900 million in home loans every month and maintains a servicing profile of over $9 billion. Our company offers a full spectrum of loan products and we have won numerous awards for our industry leadership and efforts in diversity and inclusion in the workplace.
Nomination Category: Video Categories
Nomination Sub Category: Corporate Overview
Nomination Title: What's Our Secret?
The date on which this nominated production was first distributed or otherwise made public: October 29, 2015
Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):
The goal of the video is to give an overall view of what our company has to offer, while also serving as a roadmap of the story of who we are and what we have accomplished as a company.
What you see is a digital collage of company footage juxtaposed with charts and graphs explaining what to expect from us, and images of our studio, billboards, and resources available to both clients and employees.
What you hear is a combination of our radio ads, TV commercials, reviews, and testimonials, along with informational snippets from the owners.
The introduction featuring owners Rick and Patty Arvielo was intended to pass the family-feel that is the very core of the New American Funding family on to the viewer.
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Executive producer: Jennette Landrum
Art Direction & Storyboard Design: Junyi Wu
Producer & Cinematographer: Jack Ratanapratum
Audio, Video Editor: Jaryd Lucero
Motion Graphic Designer: Andrew Wei