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Navicor - Heroic Hearts Video

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Company: Navicor, LLC
Company Description: At Navicor we specialize in just one area: oncology. For years, we've been helping to maintain and globally launch some of the most successful brands in oncology. Our team of oncology experts and distinguished clinicians partner with award-winning creative professionals to produce strategies that help turn oncology products into important brands—and patients with cancer into survivors.
Nomination Category: Video Categories
Nomination Sub Category: Events & Live Webcasts

Nomination Title: Heroic Hearts: To Be an Oncology Nurse, the Movie

The date on which this nominated production was first distributed or otherwise made public: World premiere: Friday, April 29, 2016, at 9 PM during the Oncology Nursing Society’s 41st Annual Congress in San Antonio

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

The first “Direct-to-Nurse” movie, Heroic Hearts premiered at the ONS Congress in San Antonio. The documentary demonstrated the compassion and admiration felt toward oncology nurses by TESARO, the maker of transformative therapies for people bravely facing cancer. Featuring interviews with three nurses, as well as footage shot on the convention floor, the film highlighted what it means to be an oncology nurse—the resilience, bravery, and passion it takes to make a meaningful difference to those battling cancer. The screening was preceded by an educational presentation and followed by a short discussion about VARUBI, a supportive care therapy for recipients of chemotherapy. Complete with spotlights, popcorn, and exclusive tickets, the world premiere left nurses feeling valued, proud of their profession, and inspired. Secondary objectives were to provide support and resources to these nurses. “…it hits home for nurses everywhere and will certainly inspire the next generation.”

Since its premiere, Heroic Hearts has been viewed 1,359 times, 1,102 of which were in May 2016.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: The Navicor Group/Westerville, OH
Client: TESARO, Inc.
SVP, Executive Creative Director: Rich D’Ginto
VP, Creative Director: Tom Clark
VP, Account Director: Kirk Nielson
Associate Creative Director, Art: Jesse Segna
Senior Art Director: Amy Slattery
Senior Copywriter: Kelli Rex
Senior Medical Writer: Kristen Slangerup
Account Supervisor: Meggie Kuhn
Editor: Jennifer Wolford
Senior Production Manager: Denise Adams
Senior Process Manager: Patti McManus
Cinematographer: Mills James Productions/Hilliard, OH
Production Company/City: Mills James Productions/Hilliard, OH