Murdoch's Ranch and Home Supply 2015 Web Site
Company: Murdoch’s Ranch and Home Supply, Bozeman, MT
Entry Submitted By: TECHROMIX
Company Description: Murdoch’s Home and Ranch Supply opened their flagship store in 1994 in Bozeman, Montana. Today, their website enables customers to order products from their centralized warehouse or from any of their 28 stores in four states.
Nomination Category: Web Site Categories
Nomination Sub Category: Retail
Nomination Title: Murdoch's Ranch and Home Supply 2015 Web Site Revision
How often is this web site updated? This web site is updated daily as new products and seasonal campaigns are launched on a regular basis.
Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
The main objective of the redesigned site was to provide customers with the modern digital retail experience they expect by enabling buy-online, ship-from store capabilities. Murdoch’s implemented a Distributed Order Management solution and integrated it with their Commerce Platform (EPiServer) and back-office systems. This enabled Murdoch’s customers to access over 250% more inventory items for purchase, which are fulfilled by store associates in one of Murdoch's’ 28 stores. Additional improvements to the user interface and shopping cart combined with a larger set of SKUs helps to position Murdoch’s as a modern retailer and assists in the company’s objective of growing online sales/company revenue. Murdoch’s was able to make these back end and web site enhancements with the help of TECHROMIX, their e-commerce implementation partner.