Momentum Worldwide - Branded Entertainment Video
Company: Momentum Worldwide, New York, NY
Company Description: It's the actual experiences we have with a brand that define its relevance – so Momentum Worldwide helps brands create their Total Brand Experience. We do this with expertise in communications strategy, content creation, and flawless execution across events, sponsorships, promotions, advertising, shopper, music, entertainment, social and beyond.
Nomination Category: Video Categories
Nomination Sub Category: Branded Entertainment
Nomination Title: American Express Teamed UP
The date on which this nominated production was first distributed or otherwise made public: March 29, 2016 & June 6, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
American Express launched “American Express Teamed Up,” a set of exclusive Card Member Experiences that gave fans and Card Members the opportunity to hear some of the biggest names in the NBA discuss some of the hottest subjects in basketball.
First, American Express curated an intimate conversation with Kobe Bryant, just weeks out from his retirement. Fans sat feet away from Kobe as he discussed his life, career and what’s next. The NBA legend was joined onstage by former teammates Rick Fox and Robert Horry, who celebrated his legacy and some of his most notable achievements. This segment was featured on the TNT Halftime Show.
- Date: March 29, 2016
- 250 On-Site Attendees
- 6.1MM Online Video Views
- 376,000 Social Engagements
-253MM PR Impressions
Then, during the heat of the NBA Finals, American Express reunited Shaquille O’Neal and Phil Jackson–two of the NBA’s most storied champions (17 combined titles), and had them discuss what it takes for teammates to compete and win a championship.
- Date: June 6, 2016
- 250 On-Site Attendees
- 4.4MM Online Video Views
- 250,000 Social Engagements
- 1.2B PR Impressions
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Entrant Company: Momentum Worldwide, New York, United States/
Public Relations Agency: PMK-BNC, New York, United States/
Media Agency:Digitas, New York, United States/
Talent Agency: Wasserman, New York, United States/
Media Agency: Mindshare, New York, United States/
NBA Team: Los Angeles Lakers, Los Angeles, United States/
Television Station:Turner Sports, Atlanta, United States/
Coporation: National Basketball Association, New York, United States