Momentum Design Lab
Company: Momentum Design Lab, Silicon Valley, CA
Entry Submitted By: Melissa Sones Consulting
Company Description: Momentum Design Lab of Silicon Valley, New York and London is a leader in innovative design and development with a powerful focus on work that is "human-centered." Momentum works largely with Fortune 500 companies and is known for an empathetic approach that allows for the much overlooked fact that when it comes to web sites, apps, point-of-service kiosks and more, every user is different.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Computer Software - Small
Nomination Title: Momentum Design Lab
Tell the story about what this nominated organization has achieved since January 1 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
While tech firms pay lip service to user-centric software design—industry results show the opposite: 90% of all apps are uninstalled within twelve months; among software projects, 68% fail.
Then there’s Momentum Design Lab, the brainchild of David Thomson, a 21-year veteran and advocate for innovative design and development – he called his work “human-centered” - long before it was fashionable. Where others go for quick results, Momentum is known for in-depth research, beginning with three-to-five day discovery workshops aimed at learning about the users, the problems they face and translating these problems into requirements that Momentum solves through software design/development. In an industry where firms “get the job” and “disappear,” often for months, Momentum is hand-in-hand with the customer-user day in and day out. In an industry where “eat what you kill” is a norm, they often get a repeat statement of work and become the agency of record.
And while firms of Momentum’s size (a talented team of 50) typically attract clients of similar size, Momentum’s roster is mostly Fortune 500 corporations in industries as diverse as financial services, healthcare, insurance, technology and oil and gas (versus the norm of a single focus). They often swoop in when other agencies fail. In 2017, Momentum worked with clients to consider often overlooked factors including environmental constraints (will an app be used outdoors in different weather conditions?), a client’s competition (will the color palette, typography or iconography be well positioned relative to another brand?) and often overlooked human traits (what if the user is blind or deaf?). They are well-known for detailed prototypes that include tomorrow as well as today (“future-proofing”), strategy, mapping, analysis, architecture and design.
2017 was a banner year for Momentum - from websites to mobile apps to point-of-service kiosks and more. Their client base grew by 75% while the secret industry measure of project size skyrocketed two to three times. The design/development ratio, a status symbol, hit avery rare50/50.
Momentum’s New York staff quadrupled; a London office was introduced to better serve the flow of Middle Eastern and European clients (it doesn’t hurt that their multicultural staff can converse in Russian, Spanish, French, Ukrainian, Chinese and Italian and team members traveled far and wide to conduct research).
In 2017, Momentum took the lead among smaller agencies when it comes to cutting-edge technology from react.js to third party integration tools. And because tech moves at breakneck speed, they introduced an “Innovation Center” whereby clients can now partner with them for change long-term. In 2017, it was Momentum that became the #1 agency of choice on the top two independent agency review sites - clutch.co and agencyspotter.
In 2017, Momentum consistently thought outside the 2D box: When the powerful digital media management platform SocialCode, which provides audience, performance and campaign insights across all platforms, desperately needed a new way to reach its audiences, Momentum delivered a 3D, multilayered solution that’s as elegant to look at as it is easy to understand – obstacles overcome. In addition, Momentum unearthed heretofore hidden audiences.
And where other firms are “agile,” Momentum is flat-out acrobatic: Southern Company, a leading U.S. energy company providing nine million customers with gas and electric power in 18 states through its subsidiaries, came to Momentum seeking to rethink the lake-based services provided by Alabama Power. Momentum completely redesigned the way people interact with nature based on a complex mobile formula of Empathy Mapping; User Personas; Interaction Design; and deep hierarchical navigation.
Momentum was on the lookout for bad design (to learn from) and stayed up on relevant trends from how gestures impact mobile experiences to how voice assistance affects how we search. And they're big on work-life balance: great work takes place during regularbusiness hours.
PerThomson: "Every user is different and there must be a high degree of empathy in every design and development experience we create."
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2017 (up to 150 words).
--Maintained industry leadership in human-centered design
--Secret industry status symbol of project size skyrocketed by two to three times
--Repeat business grew 30% in 2017
--In 2017, continued to include frequently overlooked factors from environmental constraints to client competition and whether a user client is deaf or blind
--International business increased leading to new London office to serve clients from Middle East and Europe
--Most clients in 2017 were Fortune 500 corporations
--Designed and developed 3D multi-layered solution for SocialCode, involving the creation of a completely new audience and campaign management tool
--Alone among small firms breaking into rarified tech world of major automotive
--Analyzed and redesigned complex app for Alabama Power, a subsidiary of Southern Company, an energy leader with nine million customers
--Leader in human-centered industry trends including effect of “human gestures” on the mobile experience and how voice assistance changes the way we search
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2017? Customer Service