Mitsubishi Electric Cooling & Heating - Product Sales Video
Company: Mitsubishi Electric Cooling & Heating, Suwanee, GA
Company Description: For more than 30 years, Mitsubishi Electric US, Inc. Cooling & Heating Division’s advanced climate control systems have helped enhance customers’ homes and lives. Our systems provide personalized comfort while conserving energy and promoting environmental sustainability. We are proud to be the third largest manufacturer of cooling and heating systems in the world.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Product Sales
Nomination Title: Success Story: Climate Heating & Cooling (Pittsfield, MA)
The date on which this nominated production was first distributed or otherwise made public: 1/8/16
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
What works very, very well in our Success Story videos is that we are able to show the genuine relationships that exist between the contractors and the homeowners.
In this Climate Heating & Cooling video, you see that relationship between contractor Darren and homeowner Mike. When shooting these videos, we always film the contractor and homeowner together. We strongly believe that the relationship we show on-screen demonstrates that this was more than “just another transaction” to the contractor.
At a very subtle level, we feel that this type of customer service (from one of our trained Mitsubishi Electric Diamond Contractors) reflects positively on us by communicating that, ultimately, Mitsubishi Electric Cooling & Heating is "easy to do business with.”
Of the 116 videos that we produced in 2016, Success Story videos were the most requested across the U.S., representing 38% of our total videos.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Videographer, Executive Producer: Ken Brown (Mitsubishi Electric Cooling & Heating)/Suwanee, GA
Editing & Color Grading: Andy Waddell (Form Films)/Cumming, GA