Company: MINDBODY, San Luis Obispo, CA
Entry Submitted By: Grayling
Company Description: MINDBODY, Inc. (NASDAQ: MB) is the leading provider of cloud-based business management software for the wellness services industry and an emerging consumer marketplace. Over 58,000 local businesses and 326,000 wellness practitioners in over 130 countries and territories use MINDBODY's integrated software and payments platform to run, market and build their businesses.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Fitness & Recreation
Nomination Title: MINDBODY App
The date on which this nominated mobile site or app was first published: December 16, 2015
Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:
MINDBODY launched its redesigned consumer app in December 2015. Harnessing the company’s worldwide network onto one mobile platform, the MINDBODY app gives its 4 million users access to millions of fitness and wellness classes and appointments worldwide.
The free app helps users find, book and pay for personalized wellness experiences nearby. From acupuncture to indoor cycling, highlights to massage, martial arts to yoga, only MINDBODY boasts such a diverse, ever-increasing breadth of choices. The app also features discounted offers for featured businesses, real-time class schedules, the ability to rate and review classes, and a wearable integration. The app creates a compelling user experience that encourages more frequent participation in wellness classes and appointments. 74 percent of users surveyed say that signing up for classes ahead of time keeps them committed to their fitness routines.
With an eye-catching display and intuitive design, the MINDBODY app is fast becoming a favorite lifestyle tool, with 80 percent of users surveyed stating they are likely to recommend it to a friend.
Convenience, flexibility and its vast practitioner network make the MINDBODY app an invaluable catalyst for people pursuing healthier, happier lifestyles.
List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Senior Vice President of Creative Services and UX
Senior Director of UX
UX Mobile Design Manager
Director of Consumer Products