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Milestone Internet Marketing - VIVE Hotel Waikiki - True Mobile First Website

Gold Stevie Award Winner 2018, Click to Enter The 2019 American Business Awards

Company: Milestone Internet Marketing, Inc. Santa Clara, CA
Company Description: Milestone Internet Marketing is a leading edge provider of online marketing and advertising solutions, with a strong focus on the hospitality industry. Our award-winning company provides dynamic and fully-integrated products and strategies.
Nomination Category: App & Mobile Website Categories
Nomination Sub Category: Travel

Nomination Title: VIVE Hotel Waikiki - True Mobile First Website

The date on which this nominated mobile site or app was first published: The site went live: 12/29/2017

Briefly describe this mobile site or app’s objectives and how it has met those objectives (up to 200 words). If applicable, include here the platforms your app supports:

VIVE came to Milestone seeking a top notch new website with the main objective of increasing their digital presence, and they specifically wanted to reach more mobile users. Our solution was a "true" mobile first website design, and the launch of VIVE’s new site is a part of a recent initiative to become one of the first digital marketing companies to offer this type of design to the hotel industry. We recognized that most of the so-called mobile first website designs are actually nothing more than responsive designs. We wanted to change that and be the first in the hotel industry to truly connect to mobile users.

There are many elements of mobile first approach applied to VIVE’s site that are radically different from anything that has been provided before:

-Design is based on user intent and task completion
-Content is prioritized by what is most important to users in micro-moments
-Simple, clear, and easy to use Calls to Action
-Intuitive forms designed for small screens
-Gesture-based user interface that prioritizes actions
-Small, easy to navigate photo galleries that download quickly
-SEO and schema enabled, to provide maximum compatibility with search engines
-Fully editable in Milestone's industry-leading Content Management System

List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

President: Benu Aggarwal
CEO: Anil Aggarwal
Website Design: Han Nguyen
Sales: Tammie Carlisle
Team Lead: Kelsey Hunsinger
Account Manager Scarlett Dooley