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Microsoft Corporation - Training Video

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Company: Microsoft Corporation, Redmond, WA
Company Description: Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Nomination Category: Video Categories
Nomination Sub Category: Training

Nomination Title: Microsoft Runs On Trust

The date on which this nominated production was first distributed or otherwise made public: July 18, 2016

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Our long term success depends on the trust we build with customers, partners, and each other (internal Microsoft teams). The passion employees bring to work every day must be supported by a corporate culture that fosters trust, and ensures that if anything is wrong, employees can freely speak up, so that we can fix it.

Our three goals were to

1. Drive continued growth in awareness and use of compliance resources.
2. Shift from rules-based to values/culture-based program narrative.
3. Empower employees to make ethical decisions and foster a culture where employees can ask questions and report concerns without fear of retaliation.

We engaged executives to connect compliance to the business objectives of the company, in our annual training, but also in field sales visits, all-hands meetings, and executive keynotes. Our training was revamped to help employees see connect the importance of reporting concerns, even if they don’t have all the facts. Through March 2017 we say a 3% increase in employees reporting concerns over the previous year, and our message adopted by additional leaders within the company. In March, we launched a short manager training, tying their role to the overall work of building trust.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Microsoft Corp: David Howard (CVP), Herb Wilgis (Director), Aaron Thiese (Compliance Training Program Manager) Videos: VonPiglet Productions - Director - Sue Corcoran Training Development - David Linder - Executive Creative Director Agency: WE-Worldwide