Merkle - Best Newsletter or House Organ/Publication - Online/Electronic
Company: Merkle, Columbia, MD
Company Description: Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately held agency, to maximize the value of their customer portfolios.
Nomination Category: Publication Categories
Nomination Sub Category: Best Newsletter or House Organ/Publication - Online/Electronic
Nomination Title: Dossier
The date on which this nominated material was first distributed or otherwise made public: December 8, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
With the digital world advancing at rapid pace, Merkle’s Dossier aims to provide new strategies, tactics, and the essential information to help readers grow their marketing acumen and approach. Dossier is a house publication that touches on relevant, up-to-date topics that range from international marketing to trends in search to seasonal strategies for marketers. It shares Merkle’s perspective on market trends from top thought leaders in the company, and it generates strong engagement results. We promote Dossier on the Merkle website, through a press release, a database-wide send, and through social advertising. We mail 20,000 issues of Dossier to subscribers each year and distribute over 500 copies at tradeshows and industry events. In 2016, the report generated 1226 downloads and introduced 315 new leads to Merkle’s database. Of those new leads, 173 progressed to marketing qualified.