Merkle - Best Advertising, Marketing & Public Relations Website
Company: Merkle, Columbia, MD
Company Description: Merkle is a global data-driven, technology-enabled performance marketing agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle, the nation’s largest privately held agency, to maximize the value of their customer portfolios.
Nomination Category: Web Site Categories
Nomination Sub Category: Advertising, Marketing & Public Relations
Nomination Title: Merkleinc.com
How often is this web site updated? The Merkle website is updated daily
Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):
The Merkle site, with its targeted blogs, is our strongest in-house publication tool. We strive to make its content candid, provide well-considered viewpoints and evidence, and not simply criticize or cheerlead industry developments. A Google representative commented, "Merkle really gets what we're trying to do with this feature, and all of the agency’s commentary and analysis of what it can and can't do, and how to think about using it today, I think it is spot on.” Over the past year, that relevant content has paid off for Merkle.
In 2016, website traffic grew 2.56X year over year. All that traffic resulted in significant pipeline value. The Merkle site drove 900 new leads and resulted in 155 opportunities over the last two years. Merkle won 10 of those opportunities with a combined value of over $31M.