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Mercedes-Benz USA - Greatness Lives Here

Gold Stevie Award Winner 2018, Click to Enter The 2019 American Business Awards

Company: Mercedes-Benz USA, Atlanta, GA
Entry Submitted By: Cookerly Public Relations
Company Description: Headquartered in Atlanta, MBUSA is responsible for the distribution, marketing and customer service for all Mercedes-Benz products in the United States. MBUSA offers drivers the most diverse lineup in the luxury segment with model lines ranging from the sporty CLA-Class four-door coupe to the flagship S-Class. MBUSA is also responsible for Mercedes-Benz Vans and smart products in the U.S.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Other

Nomination Title: Greatness Lives Here

The date on which this nominated production was first distributed or otherwise made public: July 2017

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Mercedes-Benz USA - Greatness Lives Here

In 2015, Mercedes-Benz USA moved its headquarters to Atlanta, announced a blockbuster sponsorship of Mercedes-Benz Stadium and a commitment to support Atlanta’s struggling Westside where the stadium is located.

In celebration of its two-year anniversary and the stadium’s grand opening, MBUSA created Greatness Lives Here (GLH) – a program honoring local Westside heroes launched through a video series.

An introductory “Anthem” video and 10 vignettes tell the story of individuals tackling the challenges facing the Westside to help create a vibrant, sustainable future for the next generation.

Video Program Objectives:

1. Conduct research/seek counsel from community partners to identify 8-12 heroes making a lasting difference in the community
2. Produce videos that shine light on the work of theseheroes, create public awareness of the need being addressed and attract potential supporters
3. Develop a video communication plan that promotes the GLH program, builds community partnerships and shares the heroes’ stories

Following a launch event, MBUSA released “Anthem” and the other 10 vignettes based on a rolling calendar.

The videos were shared by multiple outlets including SBNation, Hot Topics, Faves USA; on MBUSA handles; and the heroes’ social channels, reaching an audience of 61MM.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Filmmaker: Henry Corra, New York City