Mendoza Media LLC - Kelly's Story
Company: Mendoza Media LLC
Company Description: Mendoza Media LLC specializes in the production of innovative corporate film & video. Focusing on the communication of a company’s objective and message in a clear, concise and thought provoking way through creative solutions.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Other
Nomination Title: Kelly's Story
The date on which this nominated production was first distributed or otherwise made public: Feb. 15, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):
This Content Marketing Video’s purpose is to educate prospective customers about Disability Insurance. The real life story of Scott Rider is told from his wife Kelly’s perspective when they are suddenly confronted with his debilitating diagnosis.
The cinematic style of juxtaposing Kelly in sharp focus against a soft focus background provides an intimate visual environment as she reveals their struggles and hopes. Slow motion and time-lapse sequences for B-roll scenes visually emphasize the importance of time for the family.
The motion graphic with photos and keepsake images creates visual bridges to explain the timeline and disability statistics.
The resulting video successfully illustrates how Disability Insurance can help provide a family with financial peace of mind for the unexpected. It was recently launched on MassMutual’s website.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
MassMutual Producer: Cora Hall
Production Company: Mendoza Media LLC
Producer/Director/Editor: Stan Mendoza
Cameraman: Tim Philo