Media iQ - Executive of the Year
Company: Media iQ, New York, NY
Company Description: Media iQ was founded to address the need for clients to understand their data better to derive maximum value from the insights their data possessed. The vision of the company has been to inspire through insights and the aim is for businesses to make better decisions from insights, which ultimately drive business growth.
Nomination Category: Management Categories
Nomination Sub Category: Executive of the Year - Advertising, Marketing & Public Relations
Nomination Title: Gurman Hundal, Co-Founder
Tell the story about what this nominated executive has achieved since January 1 2016 (up to 650 words). Describe the impact he or she has had on your organization. Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
Gurman has always been a passionate creator and has had an interest in setting up business units since the start of his career. His focus has been on building the best technology and analytics products while growing the business. He co-founded Media iQ in 2010 to address the need for building transparent models in real time advertising and to ensure that clients were able to understand their data better and derive maximum value and powerful insights from it. His belief, that the industry needed a programmatic specialist that was able to not just capture and process data but derive the highest levels of insights to enable business transformation, led Media iQ to build its own proprietary technology AiQ.
Together with inspiring clients with insights and information, he has worked hard to inspire his team by investing in highly skilled people across the globe, who are as passionate and committed about growing the business as he is. Gurman’s leadership has kept Media iQ growing at such a fast pace. In 2016, he led the company to a record growth of more than $50 million from $16 million in 2015, a 218 percent increase year over year. Media iQ boasts a 93 percent employee retention rate (industry standard retention rate is 45 percent).
Gurman has managed to increase revenue while also increasing EBITDA margins. Normally when companies grow at this pace, their margins drop. It’s the holy grail of any business to generate more revenue at higher net margins which Media iQ has done.
He has been instrumental in making it a people focused business where employees eat, sleep and live the company’s core values every day. That has led to Media iQ working with all the main agencies in the world, including the top six holding agencies and some of the biggest brands in the world. Media iQ currently works with 40 percent of the fortune top 100 companies in the world.
To keep employees engaged, he ensures they are always learning, always developing and always have the opportunity to earn more money and always make sure it’s fun. He believes in promoting from within and that’s supplemented with peer to peer learning and shared learning, mentorship programs, community, and professional learning and development.
Retaining people, retaining clients, and achieving the scale the company has had as a solely independent self organically financed business are key features of Media iQ’s success.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this nominated executive since the beginning of 2016.
• Led Media iQ to record growth of over $50 million, an increase in revenue of 218% in 2016 compared to 2015
• Led Media iQ to an employee retention rate of 93% as of December 2016
• Led Media iQ to a client retention rate of 97% with over 600 clients
• He provides professional learning and development across the company
• Gurman has managed to increase revenue while also increasing EBITDA margins
• He has been instrumental in making it a people focused business
• Is instrumental in the peer to peer learning program
• Opened New York office and major push into the North American market
• Led company to win The Drum Digital Trading Awards
• Led the company to win Media Owner awards in 2015 and 2016