Media Bridge Advertising - Marketing Team of the Year
Company: Media Bridge Advertising, Minneapolis, MN
Company Description: Media Bridge Advertising is a full-service agency that specializes in building strong, smart and creative media connections around big ideas. As an expert media buying agency in Minneapolis, we also specialize in media planning and negotiating across various mediums, budgets and objectives.
Nomination Category: Marketing Organization / Professional Categories
Nomination Sub Category: Marketing Team of the Year
Nomination Title: Media Bridge Advertising
Tell the story about what this nominated team has achieved since January 1, 2016 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
Media Bridge Advertising has hit an unstoppable stride! We’re on a run of traditional triumph, digital dominance and social success. As one of the fastest-growing full service agencies in the nation (we’ve been named to the Inc. 5000 list of fastest-growing privately held companies in America two years in a row!) we’ve brought on 19 new business clients and generated over $18 million in revenue since January 1, 2016. We have added five new employees and will be moving into a 5,000 square-foot, custom office in June. Our current client roster boasts 50 clients and our marketing is in over 40 markets. We’ve also added Digital Marketing to our list of services, and in one short year, they’ve managed over $604,000 in SEM.
Our team specializes in building strong, smart and creative marketing connections around big ideas. We get the job done superbly, even on shoestring budgets. Most importantly, we know how to apply great ideas to multi-media channels in a way that drives real results, for real clients who need real revenue. We are in it for the love of the get’r done creative grind. As a team we strive to make our clients' products and services fresh to the consumer by creating unexpected and original experiences and messaging.
Media Bridge Advertising has been the AOR for Inspire Medical Systems since July 2015, helping raise awareness of their implantable device among sleep apnea patients in 30+ markets and growing. Since working with Media Bridge Advertising and putting impactful, patient-centric media plans in place; Inspire Medical Systems has seen weekly call volume increase by 600%!
We’ve been the AOR for CobornsDelivers since 2016. Media Bridge Advertising was tasked with putting together a fully integrated campaign to drive new customer acquisition through a variety of advertising channels in efforts to get new customer counts up. Since the launch of the campaign, we’ve exceeded CobornsDelivers’ goals in generating new customer counts and growing CobornsDelivers into the double digits over previous benchmark years.
Media Bridge has been the AOR for LP Building Products since June 2015, helping LP expand their marketing reach by over 50%. We work with over 100 builders, 80+ radio stations, 60+ out of home postings, and just over 25 creative projects. Being their full-service, outsourced, in-house agency handling radio, digital, out of home, TV and print we’ve grown to currently managing over 30 markets.
We’ve been the AOR for Renters Warehouse for over 9 years, taking over radio (among other mediums) in the Twin Cities and nationally through high impact local and national endorsements. Renters Warehouse is now the fastest-growing and highest reviewed property management company in America and the largest in Minnesota. With the help of agency’s maverick media-buying skills, it generated a 41% year-over-year increase in 2015 revenue to secure elite honor roll status on the prestigious Inc. 500|5000 list of fastest-growing, privately held companies in America for its sixth consecutive year. The franchisor is sweeping the nation with operations in over 30 cities, 15 states and counting, and boasts a portfolio of over 13,000 properties under management. Media Bridge continues to work side-by-side with Renters Warehouse to develop new corporate markets and support franchisees alike in their lighting-paced growth.
We’re animal lovers and jumped on board to donate our time, resources and connections to help the agency’s pro bono client, Secondhand Hounds. This non-profit provides safe shelter for animals at risk, while working hard to find each a loving home. Assisting them with their day to day advertising, marketing their events, as well as securing one of the largest partnership deals in their company’s history, a 6-year donation deal worth $500,000, are just a few ways Media Bridge donates our time. We donated over $100,000 worth of media exposure to promote Secondhand Hound’s first ever fundraiser, Bone Appetit. As a result, Bone Appetit was a sold out event and raised over $130,000 for animals in need.
In bullet-list form, briefly summarize up to ten (10) accomplishments of the nominated team since the beginning of 2016 (up to 150 words).
• Media Bridge brought on 19 new business clients and generated over $18 million in revenue.
• Helped Inspire Medical Systems see weekly call volume increase by 600%!
• We’ve exceeded CobornsDelivers' goals in generating new customer counts and growing CobornsDelivers into the double digits over previous benchmark years.
• We've expanded LP Building Products marketing reach by over 50% and we’ve grown to managing over 30 LP markets.
• With our help Renters Warehouse has earned a place on Inc. 500/5000 Honor Roll for 8 consecutive years.
• They’ve grown its corporate doors under management 130% from 5,000 to 11,500 in 2016.
• They’ve experienced 230% growth in 2016 YOY, total properties managed nationwide