McMahon Marketing - Service Sales Video
Company: McMahon Marketing, Norman, OK
Company Description: McMahon Marketing is an Inbound Marketing Agency focused on generating qualified leads for sales teams. We are a small but mighty team, with just seven full-time staff, we retain over 50 companies all around the USA. We have won many awards in our short five years being in business.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Service Sales
Nomination Title: The Owner & The Coach
The date on which this nominated production was first distributed or otherwise made public: July 1, 2016.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Our client, ActionCOACH, has a vision of a world in which every business is profitable and operates without the owner’s daily participation. In that world, owners work “ON,” rather than “IN,” their businesses and receive dividend checks rather than paychecks.
The first half of the video shows owners that their problems are not unique. This is an important first step because small business owners feel isolated and stressed and believe others are thriving while they are failing. The second half of the video lays out a clear path from suffering to success. The message is: “Others have done it. You can too, and here’s how.” The video, written as a poem, conveys the message in under three minutes, which is almost impossible to do in a conversation.
When owners realize they are not alone and that there is a vision and a logical process to achieve it, they are inspired to change their lives.
2017 ADDY award winner
2nd place winner, ActionCOACH Business Coaching Global Video Competition, Johannesburg, South Africa, August, 2016
New client quote: “My partner didn’t understand our need for a coach. I showed her the video, and she said ‘I get it now. I’m all in.’”
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: McMahon Marketing/Norman OK
Art Director: Cooper Williams
Cinematographer: Cooper Williams
Main Actor: Martin Holland, ActionCOACH