Lion Agency - Best Marketing or Sales Brochure or Kit - Print
Company: Lion Agency, Miami, FL
Company Description: Lion Agency is an award winning, multinational agency with offices in Buenos Aires, Miami and São Paulo. We develop bulletproof marketing strategies for clients with inspiring graphic communication and forward-thinking digital development. By bringing together top strategists and creatives in three global cities, we’ve become experts in connecting brands with audiences throughout the Americas.
Nomination Category: Publication Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print
Nomination Title: Elizabeth Arden Store Fragrance Sales Handbook for CVS
The date on which this nominated material was first distributed or otherwise made public: September 12, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
The CVS Fragrance Sales Handbook is a sales tool to educate CVS Beauty Advisor employees about the 200+ fragrances sold at CVS to ultimately drive sales for Elizabeth Arden. This sales tool is the first of its kind produced at this magnitude – as the handbook incorporates: (1) Welcome Letter, (2) a 78-page Product Guide, (3) Scent Wheels to coach advisors how to sell fragrances, (4) Store Guide and (5) Selling Tips. The CVS Fragrance Handbooks are designed to allow for the content to be updated at anytime as the product assortment changes at CVS stores.
The project was an eight-week production including research, copywriting, photography and graphic design/layout. The CVS Fragrance Handbooks were printed and shipped to stores where the feedback from CVS Beauty Advisors was overwhelmingly positive. Upon distribution of the binders, Elizabeth Arden saw a 4.43% increase in sales within one-quarter – equating to an immediate ROI of 470% on the project investment.
A printed copy of this entry has been submitted/mailed to the American Business Awards office in VA to assist judges in seeing high quality of project.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Client: Elizabeth Arden
Agency: Lion Agency, Miami
CEO: Justin Bell
CCO: Adrian Novello
Art Directors: Luis Martinez Pita, Juan Manuel Troiani
Copywriting: Sofia Calvo
Project Management: Eugenia Rodriguez