Lightcast.com - Lightcast Media Cloud
Company: Lightcast.com, Charlotte, NC
Company Description: The Lightcast Media Cloud is an intuitive Media Management System & a Multi-CDN provider, delivering bitrate adaptive live-streams, on-demand media & linear 24/7 streams for publication on websites, social networks, mobile apps, OTT/ConnectedTV and SmartTV. It encompasses cloud-based transcoding, DRM, API, viewership analytics, content management features & monetization tools to maximize growth.
Nomination Category: New Product & Service Categories - Software
Nomination Sub Category: New Product or Service of the Year - Software - Content Management Solution
Nomination Title: Lightcast Media Cloud
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date:ATTACHMENTS REDACTED FOR PUBLICATION
In January of 2018 we rolled out the Lightcast Media Cloud™, a brand new, innovative Content Management System for live-streams and on-demand video and audio, with integration of all leading OTT platforms, mobile, web and social.
The Media Cloud is a multi-platform media CMS available to all users as a responsive, cross-browser WebApp, adapting to screen resolutions and optimized for use on both desktops and tablets. This is unique, as for the first time, a Media Management System (aka “Video CMS” or “VCMS”) allows media publishers to manage all of their live-stream and on-demand video and audio contents, their associated metadata, graphics and subtitles, intuitively from both desktops and tablets. The Media Cloud allows media producers to publish media to all their connected platforms and apps with a single click.
The following platforms are currently fully integrated with “one-click publishing”, media-, image-, and metadata management: Web Players, iOS, Android, YouTube, Facebook, iTunes, Google Podcasts, AirPlay, Chromecast, Roku, FireTV, AppleTV, AndroidTV, Samsung SmartTV, LG SmartTV, Vizio SmartTV, XBOX, PlayStation. Any other platform can be connected via Custom APIs. New platforms will be integrated in the future as they become significant players in the market.
The Media Cloud provides an intuitive UI and UX for media professionals to upload, transcode, manage and publish all live- and on-demand media for all connected platforms across web, mobile, social and OTT. It allows users to upload all types of video and audio files, which are instantly processed and optimized through automated transcoding, rendering twelve file renditions in different formats and bitrates for instant multi-platform publishing, maximum device compatibility and bitrate-adaptive delivery. Likewise live-streams for events, as well as linear streams, can be ingested in multiple bitrates and are automatically transmuxed for maximum device compatibility across all players and browsers.
Using the Media Cloud to build a navigation structure for on-demand and live-stream content, through Channels, Sub-Channels, Media Groups/Series and Playlists, allows publishers to dynamically build, extend and modify their web apps, mobile apps, TV apps and their navigation structures in real-time.
Aside from auto-rendering uploaded image files into various dimensions and aspect ratios needed for publishing to mobile apps and TV apps, the metadata management system of the Media Cloud allows publishers to upload and connect an unlimited number of subtitle files with each VOD asset to make multi-lingual subtitle overlays available to viewers across all platforms.
Fully integrated monetization tools are available to users, including easy creation of subscription offers or serving of pre-/mid-/post-roll video ads from multiple sources, including own ads and video ad-networks. The fully integrated multi-platform subscriber authentication & payment processing system, allows subscribers to register and sign in on the publisher’s websites, mobile apps and TV apps across all connected platforms to receive access to subscription-based live-streams and on-demand contents of the publisher.
For publishers who do not have their own playout-systems for linear 24/7 streams, or would like to use a cloud-based service, the Media Cloud allows users to drag and drop uploaded on-demand assets into a schedule and play out linear 24/7 streams populated in the Media Cloud in multiple bitrates and formats, for bitrate-adaptive delivery to all connected players and apps. For those who want to create linear 24/7 streams intuitively without the need for program scheduling, the instant setup of VOD-to-LIVE continuous loops is another innovative feature of the Media Cloud, allowing users to create, organize and update VOD playlists in real-time, which are played out as linear 24/7 streams.
The Media Cloud is already in use by media producers and publishers across the United States, Europe and Australia.
The Media Cloud SaaS Product was designed and developed by our experienced creative team and software architects and is a result of collecting feedback from focus groups and customer surveys. To date, more than 11,000 hours have gone into the new Media Cloud SaaS product with its beta-launch having taken place on February 21, 2018.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service.
-Media CMS WebApp with intuitiv UI actively in use by Lightcast customers since its beta launch February 21, 2018.
-Responsive tablet version
-Innovative feature set including (but not limited to) the following features:
-"One-click publishing” to all connected players & apps
-Automated transcoding process, rendering 12 renditions for maximum device compatibility
-Custom player builder
-Multi-language subtitle publishing
-Metadata management and feeds compatible with all OTT platforms, mobile and TV app stores
-Integrated multi-platform/multi-source ad-serving services and multi-platform subscriber authentication & processing