Company: Liftoff, Palo Alto CA
Entry Submitted By: VSC Consulting
Company Description: Liftoff is a performance-based mobile app marketing and retargeting platform which uses post-install user data to run true cost-per-action user acquisition and retention campaigns. Powered by advanced machine learning and lookalike targeting, Liftoff campaigns are optimized to drive actions beyond the install, like booking a hotel, making a reservation, or renewing a subscription.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Fastest Growing Tech Company of the Year - Up to 100 Employees
Nomination Title: Liftoff
Tell the story about the growth of this nominated organization since January 1 2017 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Begin this section with the following two lines: Year over year revenue growth (%): Year over year employee growth (%): TEXT REDACTED FOR PUBLICATION
Since 2016, Liftoff has achieved 108% year-over-year revenue growth, and 63% year-over-year employee growth.
Liftoff is a performance-based mobile app marketing and retargeting platform which uses post-install user data to run true cost-per-action user acquisition and retention campaigns. In an industry where a cost-per-install business model is the norm, Liftoff’s cost-per-action model has helped customers reduce their cost-per-first-purchase by an average of 50%, and increased app activations by an average of over 100%.
With an innovative business model, Liftoff boasts app publishers and brands like Nike and Walmart as customers. Liftoff has increased its revenue by 16,981% over the past three years and this rapid growth has earned Liftoff a spot on the Inc. 5000 2017 list of fastest-growing private companies-- in fact, Liftoff ranked #1 in the advertising and marketing category and #8 overall. What’s more, Deloitte Technology Fast 500 2017 ranked Liftoff as #6 on the list, a testament to Liftoff’s rapid growth.
With the explosive growth in revenue, the company has also grown to over 130 team members as of Q2’18 with physical offices in Palo Alto (HQ), NYC, London, Paris, Tokyo and Singapore.
Not only is Liftoff growing in revenue, customer base and internationally, the company has also grown its share of voice in the adtech industry. Since the beginning of this year, the company has published monthly data reports around gaming apps, dating apps, shopping apps, finance apps, subscription apps, Prime day trends, and an overall mobile engagement index report. These data reports offer valuable insights and best practices for mobile marketers, and have become a staple for press--in fact, these reports garnered over 76 original stories and have reached an estimated 291M people.
In bullet-list form, briefly summarize up to ten (10) growth-related achievements of the nominated organization since January 1 2017 (up to 150 words).
● #1 in the Advertising and Marketing industry in Inc. 5000 2017
● #8 on Inc. 5000 2017’s Fastest Growing Private Companies
● #6 on Deloitte Technology Fast 500 2017
● 108% YoY revenue growth from 2016 to 2017
● Thought leadership pieces extended to an estimated 291M readers