Lakeshore Recycling Systems - Orientation Video

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Company: Lakeshore Recycling Systems, Morton Grove, IL
Company Description: For nearly 20 years Lakeshore Recycling Systems (LRS) has been Chicagoland's leading recycling and waste diversion services provider. LRS specializes in recycling and waste diversion programs, roll-off container services and extensive waste removal to businesses and residential homeowners. LRS operates seven Material Recovery Facilities and a fleet of fuel-efficient and natural gas-powered trucks.
Nomination Category: Video Categories
Nomination Sub Category: Orientation

Nomination Title: Welcoming Top Talent: Lakeshore Recycling Systems

The date on which this nominated production was first distributed or otherwise made public: This production was first distributed February 1, 2017.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

As the Midwest’s leader in recycling and waste diversion services, Lakeshore Recycling Systems (LRS) believes in maintaining a company culture that embodies employee growth, retention, innovation, collaboration and safety. Through HR initiatives, LRS employs top-talent across all seven LRS facilities. To that end, LRS understands that orientation is extremely valuable to support the initial hire.

Launched on February 1, 2017, LRS’ orientation video introduces new hires to not just the organization and its operations, but the organization’s mission and values- making each employee understand they are part of the LRS family and motivated to make an impact from day one.

In this video, CEO Alan Handley speaks directly to the viewers and shares his vision for the company and its future development. Because LRS offers an array of system-wide services with several service markets, the orientation video showcases various roles within the company and how each role is valued and makes a significant impact to not just the customers, but the environment.

Since the release of the orientation video, LRS uses this on each employee’s first day, complementary to its existing orientation program. Since February 1, nearly 100 new hires have viewed LRS’ orientation video with a 98% retention rate.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Critical Mass Films
LRS CEO, Alan Handley
LRS Managing Partner, Rich Golf
LRS Managing Partner, Jerry Golf
LRS Managing Partner, Joshua Connell
LRS VP of Operations, John Larsen
LRS Director of Marketing, Meaghan Johnson
LRS Marketing Coordinator, Chelsea Ramage