LABOV Marketing Communications and Training - Top Service Magazine
Company: LABOV Marketing Communications and Training, Fort Wayne, IN
Company Description: LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in branding and marketing strategies and creative execution.
Nomination Category: Publication Categories
Nomination Sub Category: Best Newsletter or House Organ/Publication - Print
Nomination Title: Audi of America Top Service Magazine
The date on which this nominated material was first distributed or otherwise made public: November 2017
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Top Service Magazine is Audi of America’s publication for its after-sales employees—service managers, service consultants, technicians, and parts and accessories managers. Each issue needs to communicate information about the programs Audi offers to dealers that assist them in providing customers with a premium experience after the sale. LABOV creates the copy and design for the magazine, as well as manages the editorial, working closely with Audi product and subject matter experts and ensuring the magazine adheres to Audi brand standards.
The third issue of 2017 needed to inform Audi dealers about a new service loaner management program and special introductory pricing going on through the end of the year. It helped drive enrollment and participation in the program. The issue also provided a behind-the-scenes look at the new Audi 2018 RS 5 Couple and R8 V10 plus Spyder. Dealers rely on Top Service Magazine for information they need in order to provide the highest level of service to customers.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: LABOV Marketing Communications and Training
Client: Audi of America
Art Director: Pete Piekarski
Printer/City: RR Donnelley/Madison Heights, Mich.
Writers: Tamzen Meyer, Jim Buck