LABOV Marketing Communications and Training - Service Brand Kit
Company: LABOV Marketing Communications and Training, Fort Wayne, IN
Company Description: LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in branding and marketing strategies and creative execution.
Nomination Category: Publication Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print
Nomination Title: Audi of America Top Service Brand Kit
The date on which this nominated material was first distributed or otherwise made public: September 2017
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Audi of America has many programs to aid its dealer network in delivering premium after-sales experiences. The company needed to ensure dealers were aware of all the programs available to them. LABOV created a kit that included a printed brochure with program descriptions and the benefits of each for the dealership and the customer. The brochure was placed in a custom LABOV-designed box that included an Audi R18 Lego kit for dealers. LABOV created the design and copy for the brochure, box, shipping label and cover letter as part of this project. Audi dealers are using the brochure as reference for programs they can use in delivering customer experiences after the sale that promote satisfaction and brand loyalty.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: LABOV Marketing Communications and Training/Fort Wayne, Ind.
Client: Audi of America
Art Director: Pete Piekarski
Printer/City: RR Donnelley
Writers: Tamzen Meyer, Jim Buck