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LABOV Marketing Communications and Training - Best Annual Report - Print

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Company: LABOV Marketing Communications and Training, Fort Wayne, IN
Company Description: LABOV Marketing Communications and Training, founded in 1981, focuses on clients with dealer/distributor/rep networks and multiple locations. These clients come from a variety of industries, including automotive, recreational vehicles, trucking, motorcycles and financial services. The company specializes in branding and marketing strategies and creative execution.
Nomination Category: Publication Categories
Nomination Sub Category: Best Annual Report - Print

Nomination Title: Steel Dynamics 2015 Annual Report

The date on which this nominated annual report was first distributed or otherwise made public March 21, 2016

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Steel Dynamics is one of the largest steel producers and metals recyclers in the U.S. with annual revenues of $7.6 billion in 2015. The company’s annual report provides investors, the industry and employees a snapshot of its performance the prior year. The 2015 Steel Dynamics Annual Report provided examples of how the company delivered on its core operating and leadership principles as well as its environmental and social responsibilities, in a highly competitive market. The report included easy-to-read charts and graphs as well as photography of Steel Dynamics operations and employees.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: LABOV Marketing Communications and Training/Fort Wayne, Indiana
Client: Steel Dynamics, Inc.
Art Director: Marcus McMillen
Photographer/City: Patrick Roberts/Fort Wayne, Indiana
Printer/City: Merrill Corporation/Wilmington, Massachusetts
Writer: Tamzen Meyer, Steel Dynamics