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Klick - STEPS Forward

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Klick, Toronto, ON Canada
Company Description: Klick is a privately held, independent full-service Agency, operating as a commercialization partner to our clients. We offer a full spectrum of services – including strategy, creative, analytics, instructional design, user experience, relationship marketing, social and mobile.
Nomination Category: Web Site Categories
Nomination Sub Category: Health Products & Services

Nomination Title: STEPS Forward

How often is this web site updated? The website was launched in June 2015 and continually updated with new module content and live event listings.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words): TEXT REDACTED FOR PUBLICATION

In response to a rapidly changing healthcare environment and growing “physician burnout,” the American Medical Association (AMA) wanted to create a series of online educational modules that addresses common practice challenges with solutions that are scalable, understandable, and actionable. In addition, they wanted this program to further enhance the perception of AMA amongst doctors by showcasing innovative thinking. We created the STEPS Forward experience — a new expression of the AMA with fresh colors, an accessible tone and a dynamic interactive website employing the best of online learning UX principles. Built as a series of educational modules, each addressing a specific challenge, the site offers tools, downloadable resources and live event listings. The platform was highly successful getting high user traction and overwhelmingly positive physician feedback.

List the appropriate creative and production credits for this entry:

Klick Health Team

Ainsley Sommer - Group Account Director

Mark Makuch - Lead Strategist

Elliott Smith - Creative Director

Heeyol Lee - Art Director, Design Lead

Erin Milnes - Art Director

Michael Melnick - User Experience Director

Khavita Harrycharran - Sr. Project Manager

James Ballaban - Technology Director

Barak Gall - Production Lead

Julian Wills - Development Lead

Peter Cheung - Analytics Lead


American Medical Association Credits

Michael Tutty, GVP Professional Satisfaction & Practice Sustainability

Dr. Christine Sinsky, Vice President, Professional Satisfaction

Sam Reynolds, Director, Physician Practice Resources

Ellie Rajcevich, Practice Development Advisor

Laura Jacobs, Account Director, Alignment Strategies

Dr. Modena Wilson, Chief Health and Science Officer