Kia Motors America Newsroom Redesign
Company: Kia Motors America, Irvine CA
Entry Submitted By: DMT Development Systems Group Inc. Winnipeg, MB, Canada
Company Description: Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA proudly serves as the "Official Automotive Partner" of the NBA and LPGA and set an all-time annual sales record in 2015, surpassing the 600,000 unit mark for the first time in company history. KMA offers a complete line of vehicles.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Online Press Room
Nomination Title:Kia Motors America Newsroom Redesign
How often is this site updated? www.kiamedia.com is Kia Motors America's online newsroom and is updated with new information and assets including press releases, images, videos and press kits on a regular basis. The last site redesign was over three years ago.
Briefly describe this site's objectives and how it has met those objectives (up to 125 words): TEXT REDACTED FOR PUBLICATION
Kia Motors America’s (KMA) objectives were to
1) improve methods of how the newsroom delivers content to journalists by offering a more robust, highly visual format, providing enhanced access to content, models and how information is delivered (e.g. incorporating video playback directly on the home page),
2) present KMA as a Tier One brand
3) enhance communications effectiveness through improved metrics. The new site has a more robust Microsoft framework, improved flexibility and site performance, and added visual elements.
Since launch Jan. 4, 2016, there has been an increase in traffic and an increase in page views compared to the outgoing site during the same three month period the prior year.
The attached PowerPoint provides additional supporting information.
List the appropriate creative and production credits for this entry:
Kia Motors America
DMT Development Systems Group Inc.