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KEO Marketing - Utilities Website

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: KEO Marketing Inc.
Company Description: KEO Marketing is a leading business to business (B2B) marketing agency. KEO Marketing creates and implements innovative strategies to help clients dramatically increase leads and sales. The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, content marketing, search engine marketing and optimization, social media, website development, and advertising.
Nomination Category: Web Site Categories
Nomination Sub Category: Utilities

Nomination Title: New Industrial Website Serving Utilities Stands Out For Design and Usability

How often is this web site updated?

The new site was launched in December 2016. It is updated daily with new blog posts and other compelling content.

Briefly describe this site’s objectives and how it has met those objectives to date (up to 200 words):

ComRent provides equipment, project management and logistic solutions that enable comprehensive load testing of critical power-generation systems for utilities. The website had not been significantly updated in four years.

KEO Marketing was charged with designing and developing a more compelling brand and website through compelling visual storytelling and images that focused on their biggest differentiator: their service and their people.

KEO Marketing developed a detailed web design plan to create a stronger and more inviting website that was easier to use, told a powerful story, would increase the company’s visibility within search engines, drive more targeted traffic to the new website, and generate more valuable leads to fill the company’s sales pipeline.

Within one month, post website launch, the website experienced:

• Thousands of customer and prospect ratings of all 10s on a scale of 1-10
• 31.58% increase in website form submissions (leads)
• 8.72% overall increase in website traffic from natural search with new services pages experiencing 85% increases in traffic from search.

Given the large volume of traffic to the website, these increases were significant.

ComRent now stands out as a visible leader in the industry. Customers constantly provide feedback about how easy and helpful the site is.

List the appropriate creative and production credits for this entry:

Marcelo Gomez, ComRent, VP Marketing
Sheila Kloefkorn, KEO Marketing, President, Strategist
Sarah Hobin, KEO Marketing, Account Director
Jenn McQuesten, KEO Marketing, Director, Content
David Holt, KEO Marketing, Graphic Designer
Susan Cable, KEO Marketing, Copywriter
Riken Prajapati, KEO Marketing, Web Developer
Jigar Prajapati, KEO Marketing, Web Developer