Kansas Turnpike Authority's Facebook Page
Company: Kansas Turnpike Authority, Wichita, KS
Company Description: The Kansas Turnpike Authority maintains 236 miles of user-fee supported roadway from the Oklahoma border to Kansas City. The KTA doesn't receive state or federal tax funds. KTA's mission is to provide safe, economical, high-quality highway transportation service to our customers.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Facebook Page
Nomination Title: Kansas Turnpike Authority's Facebook Page
How often do you post to this page? The Kansas Turnpike Authority's Facebook page is updated nearly every week day, and occasionally on the weekend, with safety or travel-related information.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):
The objective of KTA's Facebook page is to share important safety and travel information with those using the Kansas Turnpike. It provides a universal platform to reach people of all ages in a social environment. In the beginning, we focused on promoting K-TAG, safety blogs, and traffic updates. Today our use of Facebook has evolved to include more visual content, promotions, construction updates, and video. Engaging our community is an important part of our communication strategy, and we're proud to have a 100% response rate within seven minutes. Because of our focus on producing content that is easily digested on mobile devices, our page likes have more than doubled and our engagement rate averages 3.5 percent in the past 12 months.
List the appropriate creative and production credits for this entry:
Rachel Bell: Producer
Jeri Biehler: Writer & Message Responder
Amanda Miller: Writer
Brett Eitzen: Photos, Videos