Kalamazoo Community Foundation - P.R.: Non-profit Fund Raising Video
Company: Kalamazoo Community Foundation, Kalamazoo, MI
Company Description: Kalamazoo Community Foundation, established in 1925, ranks 38 in asset size of more than 700 community foundations nationwide and is in the top 6 percent per capita. Its mission is to make life better for all through leadership and stewardship of resources that last forever with the vision for a community where every person can reach full potential. Strategic priorities are equity and education.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Non-profit Fund Raising
Nomination Title: The Power of One
The date on which this nominated production was first distributed or otherwise made public: December 1, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Building on The Power of One theme first introduced in the Kalamazoo Community Foundation’s 2015 Annual Report (April 2016), this video was a component of the Community Foundation's year-end giving campaign for gifts to our unrestricted funds. The idea: On its own, one gift can seem powerless. But when one is added to another, there is power in one. The year-end giving campaign launched in mid-November with a direct mail piece and also included a series of emails, social media posts, print ads and billboards. The 2 minute 33 second video features two donors and one grant recipient sharing stories about the impact of gifts given to the Community Foundation. Footage of landmarks within our service area of Kalamazoo County supports those vignettes by creating a visual connection to the community. It concludes with the call to action "Be part of our work." The video has been viewed on Vimeo 304 times and on Facebook 215 times. Social media reach/impressions currently total 1,936. Year-end giving statistics indicate 50 percent increase in unrestricted gifts from 2015, with the video being an important part of that overall achievement.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
In-house: Marketing Communications Officer Shannon Bronsink of Kalamazoo Community Foundation as project manager and art director.
External: Video production by Rhino Media, of Kalamazoo, Michigan