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Juvo Identity Scoring

Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Sales and Customer service

Company: Juvo, San Francisco, CA
Entry Submitted By: Mercury Global Partners
Company Description: Juvo empowers mobile operators to deepen their relationships with subscribers and provide access to life-changing financial services. We reimagine the prepaid experience, increasing user purchasing power and creating loyal, long-term subscribers.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Telecommunications - Product

Nomination Title: Juvo Identity Scoring

Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date.

Juvo was founded with an overarching vision: to establish financial identities for the billions of people worldwide who are creditworthy, yet financially excluded. In the spirit of digital transformation, Juvo partners with mobile operators to further monetize the prepaid mobile market by providing prepaid users access to basic credit services and, subsequently, more advanced mobile financial services to creditworthy, yet unreachable, customers who are typically unbanked.

The first step for mobile operators is to apply and integrate data science methodologies into their operations, which is proven to maximize engagement, deepen relationships, and significantly increase the long-term, lifetime value of their subscribers with carefully targeted services.

To do this, Juvo has pioneered Identity Scoring, technology that uses proprietary algorithms and data science, comprised of advanced machine learning, business analytics and data-driven growth strategies. Juvo’s Identity Scoring builds subscriber personas - creating identities for each individual mobile subscriber, continuously and in real time. Then, Identity Scoring assigns a financial identity that unlocks essential access to credit, builds loyalty, and advances individuals up a pathway toward financial inclusion.

Juvo brings to the market a unique win-win-win scenario. The company has created a way for mobile network operators to identify billions of previously ‘invisible’ prepaid users, allowing these operators to build more personalized relationships while helping their customers more easily engage - and utilize - the services their mobile operators provide.

What’s more, by assigning Identity Scoring via the device used most - an individual’s smartphone - Juvo empowers financial companies to engage with new customers and provide a host of valuable service offerings. And with three billion new smartphone subscribers expected in emerging markets by 2020, the potential to deliver advanced financial services is vast. (GSMA Mobile Economy Report, 2016)

Finally, Juvo provides unparalleled benefit to the mobile subscribers themselves. For many prepaid subscribers, their smartphone acts as computer, communication device, and lifeline to the outside world. Users typically top up in very small increments, and when data usage, voice or text minutes run out, it is not always convenient to find the nearest location to top up again. Most prepaid users average up to 10 days a month where they are completely out of service. By providing incremental loans, Juvo puts the power back into the subscriber’s hands - allowing them to use their phones when they need them most, and repay the loans when it works best for them. As these users continue to successfully borrow and repay small usage advances, additional opportunities are provided as they move up the path toward financial inclusion.

Juvo’s Identity Stack is cloud-based, API-driven and highly scalable to billions of consumers. Juvo engages consumers with the help of modern game mechanics, and that increased engagement equals more data and more robust Identity Scoring. Machine learning capabilities automate algorithm changes to ensure the highest possible accuracy - all the time, every time.


Juvo currently operates in 23 countries with a reach of 350 million subscribers, and helps facilitate over 100 million transactions a year. In as little as 90 days, operators see significant improvements in everything from average lifetime value, customer experience and satisfaction, and new revenue streams.

Juvo MNO partners typically see a 25% growth month-over-month in year one of deployment, and in the markets where Juvo operates, Juvo-powered products are currently in use today by 10%-30% of smartphone users. These MNOs have experienced a reduction in user churn by 50% and an ARPU lift of 10-15%. One partner, Cable & Wireless, is already delivering credit extensions to 10% of the smartphone market in the Caribbean, and customers are, on average, consuming 10% more of the company’s products and services.

In addition, Juvo’s data science and predictive algorithms are helping reduce fraud, while deep analysis of individual behaviors have resulted in better personalized lending. Loan payback rates across all customers are over 95%.

In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service.


-Identity Scoring: Data-science methodology using real-time machine learning & credit scoring to develop segmentation & behavior predictive indicators, resulting in personalized credit extension values for individual prepaid users.
-Modern Game Mechanics: Engaging reward levels to motivate sharing & payback.
-Open data science: enables daily user interaction, borrowing, purchasing, sharing balance, & remittance. Juvo’s data science translates data into individual credit insights & credit analysis while ensuring effective fraud mitigation & risk management
-Data Visualization from a large subscriber base provides real-time views of key metrics & financial services engagement
-User Acquisition: Quick start, social media integration, low balance alerts, p2p, IVR, in-app merchandising & messenger


-Juvo Shop: Full-featured solution for merchandising services/products & balance management
-Juvo Send: International Remittance & International Top-Up through single solution targeting customers’ friends & family abroad
-Juvo Lend: Lending solution + game mechanics for provision of credit extensions for balance & products.