Isagenix International, Gilbert, AZ
Company: Isagenix International, Gilbert, AZ
Company Description: Isagenix has Solutions to Transform Lives and offers the highest quality of health-and-wellness solutions to provide real results; a compelling business opportunity that is built to last; a global vision that is producing explosive growth; a fun, dynamic culture that feels like family. The company’s vision is to impact world health and free people from physical and financial pain.www.isagenix.com
Nomination Category: Live Event Categories
Nomination Sub Category: Best Brand Experience Event
Nomination Title: Isagenix 2015 Celebration Event
The date on which this nominated production was first presented: August 16-18, 2015
Briefly describe the nominated event's objectives and how it met those objectives (up to 525 words):
Celebration, the annual flagship event for Isagenix, is a can’t-miss experience packed with product releases, training, leadership meetings, parties, and so much more. Immerse yourself in Isagenix culture, celebrate success, build your business skills, and ignite the motivation to achieve your goals. Learn from top leaders, experience new products and promotions, and propel your business to incredible new heights.
Celebration is the opportunity to commemorate the Associate and team successes and further equip them with improved tools, training and a developed game plan to launch their businesses to the next level in preparation for the next incredible event.
Objectives, Strategies, and Results
The main objective of this annual flagship event is to see significant increases in business building with Associates and overall sales. Secondary objectives are increases in event attendance from previous events and donations made to the company charity: Make-A-Wish®.
Associates wait excitedly and anxiously for the annual event of Celebration. Throughout the year, the attendees receive notifications throughout various channels including direct email, social media, and in person at other events. It is the one event that no Associate wants to miss.
Over four days, the Isagenix Events Team checks in and sets up for over 12,000 attendees from 13 different countries. Each attendee received a branded backpack filled with a program guide, business development tools, a recognition magazine, pen, and a notebook that assist them during the 3-day conference.
Outside the event’s main room are additional amenities that include a 58,725 sq. ft. company store and a 43,350 sq. ft. for affiliated vendors.
Additionally, there were branded ballrooms allocated for Make-A-Wish workouts and 21 individualized breakout sessions. At night featured an elegant evening of dinner and dancing for qualified Associates. To accommodate 12,000 Isagenix customers from 13 different countries, Isagenix negotiated 12,000 room blocks with six nearby, world-class hotels including Hard Rock Hotel San Diego, Omni San Diego, Hilton Bayfront, Hilton Gaslamp, Marriott Gaslamp, and Marriott Marquee. The company also worked closely with Uber, airport parking companies, and private taxi companies to get discount rides for attendees.
2015 Celebration Achievements:
• Prior to arriving, this year’s event was completely sold out by week 29.
• By week 45, the final registration count of 15,436 was recorded making this event 34% more successful than the previous year.
• Celebration also broke records with international attendees.
- Australian attendees rose 81.6%
- Canadian attendees rose 11.8%
- Mexican attendees rose 74.4%
- New Zealand attendees rose an incredible 157.9%.
• Live Streaming attendance included 13,000 viewers with average view times averaging 130 minutes.
• Attendees donated $565,908 for Make-A-Wish, an impressive 653.9% increase from our previous year’s event.
More photos of 2015 Celebration can be access through this link: http://celebration2015.photoshelter.com/gallery-collection/Celebration-2015/C0000qpmKRsPkjkE