Isadora Design - Ultimate Ears UE BOOM 2
Company: Isadora Design, Manhattan Beach, CA
Company Description: At Isadora Design we are changing the way people engage and interact with brands. Our award winning digital agency provides businesses with transformational web products, digital solutions and marketing services that drive results. From brand strategy to high-end development and everything in between. We connect B2B & B2C brands with visitors, engage customers and drive performance.
Nomination Category: Web Site Categories
Nomination Sub Category: Consumer Products - Durables
Nomination Title: Ultimate Ears UE BOOM 2
How often is this web site updated? As needed – per client request Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
We’re all made to love music, and it’s that very philosophy that drove every decision our agency strategized for Ultimate Ear’s new UE BOOM 2 product experience. The brand approached us requesting both dramatic and innovative changes in how users learned about products. Our agency started by overhauling the primary consumer-facing product pages to boldly introduce this incredibly diverse line of colorful and powerful wireless speakers. The new pages capture the “live out loud” aesthetic, incorporating engaging animation, movement and interactive features that allow users to easily learn information about products and attributes before making a purchase.
List the appropriate creative and production credits for this entry:
Isadora Marlow-Morgan - Lead Creative Direction
Eleni Legaki - Lead Visual Design
Michael Fruta - Digital Production