ICON Clinical Research - Launch video for SPARK

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Company: ICON Clinical Research, LLC, North Wales, PA
Company Description: ICON is a global provider of outsourced development services to the pharmaceutical, biotechnology and medical device industries. We specialise in the strategic development, management and analysis of programs that support Clinical Development - from compound selection to Phase I-IV clinical studies.
Nomination Category:Video Categories
Nomination Sub Category: Internal/Employee Communications

Nomination Title: Launch video for SPARK

The date on which this nominated production was first distributed or otherwise made public: In October 2015 ICON PLC innovation team launched its internal online idea management and crowd-sourcing platform called “SPARK”. The platform enables all ICON employees to collaborate, ideate and contribute to internal innovation challenges. The platform does this by affording opportunities for each ICON employee to submit ideas, collaborate on others ideas, help develop those ideas, and interact with users at all of ICON’s global sites. SPARK offers all ICON employees an opportunity to contribute to innovation within our global organisation.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

Since the official launch of the platform 5 challenges have been run, with over one third of the organization visiting the platform. This has accumulated in 20,000 hits on SPARK and over 500 new innovative idea contributions.

Developed as part of an internal campaign to raise interest and awareness of the capabilities of the platform. Importantly, the video was to act as an inspiration to employees to encourage them to use, engage and share through the platform.

The concept was based on the journey of an idea, illustrated through live action in different ICON global locations and animation of ideas forming, emerging and developing. It demonstrates key values of innovation… collaboration, insight, performance and Ideas connecting, developing, then fusing together to form one great idea.

List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Eoin Gamble, Willie Muehlhausen, Ian Sorensen

PASSWORD FOR VIDEO: spark123icon