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ICMA-RC - "Saving for Your Dream Retirement” Video

Gold Stevie Award Winner 2018, Click to Enter The 2019 American Business Awards

Company: ICMA-RC
Company Description: Founded by the public sector in 1972, ICMA-RC's sole mission is to help local government employees build retirement security.
Nomination Category: Video Categories
Nomination Sub Category: P.R.: Government

Nomination Title: "Saving for Your Dream Retirement” video

The date on which this nominated production was first distributed or otherwise made public: February 28, 2018

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Saving for your dream retirement is not necessarily an area of financial strength for many people. Too often, meeting the financial demands of today means delaying or diminishing the savings we want for tomorrow. In an effort to encourage non-participating District of Columbia employees to enroll in their 457(b) Deferred Compensation Plan, ICMA-RC created the “Saving for Your Dream Retirement” video. The video is designed to inspire and motivate non-participating employees to enroll by showing them their peers’ retirement successes by participating in the plan. The video introduces D.C. employees at differing career stages, including early/mid-career and those who are nearing or in retirement, showing viewers the plan’s benefits at all career stages and the importance of enrolling early and steadily increasing contributions. As a whole, the video educates and raises awareness for employees who may be neglecting their retirement savings or not maximizing the plan’s benefits. Postponing saving for retirement can have detrimental long-term effects and sacrifice the retired life people envision. This video encourages employees to alter that reality. It has been well received with favorable feedback from viewers.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Curtis Croley