HubSpot - INBOUND 2015

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Company: HubSpot, Cambridge, MA
Company Description: HubSpot is the world’s leading inbound marketing and sales platform. Over 18,000 customers in 90+ countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. Learn more at www.hubspot.com
Nomination Category: Live Event Categories
Nomination Sub Category: Best Corporate Image Event

Nomination Title: INBOUND 2015

The date on which this nominated production was first presented: September, 2013.

Briefly describe the nominated event's objectives and how it met those objectives (up to 525 words):

The goal of INBOUND is singular: To provide the inspiration, education, and connections you need to transform your business. Through keynotes, Bold Talks, spotlight sessions, hands-on expert training, and tons of networking, attendees learn how the INBOUND experience, particularly the power of HubSpot content, is truly remarkable. Built upon the inbound philosophy, INBOUND has become the annual event where people meet up each year to discuss how to do business better, with meaningful content and experiences at the heart of it all.

Since its inception, the event has seen tremendous growth year over year. INBOUND 2015 saw registration of more than 14,000 (up from 10,000 in 2014), hosted more than 250 visionary speakers that ranged from emotional with The Malala Fund to hysterical with Amy Schumer. Speakers like Seth Godin, Chelsea Clinton, and Brené Brown underscored the diversity of content offered to attendees, and meet & greets with guests like Aziz Ansari and Jonah Peretti allowed attendees to get up close and personal with celebs. The buzz was palpable, as demonstrated when the #INBOUND15 hashtag generated over 123,000 mentions.

The production of INBOUND is a significant undertaking. Five, full-time staff members are dedicated to planning, organizing and executing the event, with the help of numerous outside vendors and partners. The build-out for physical spaces at the Boston Convention & Events Center requires days prior to event opening, not to mention the entire year of creative and administrative work prior to execution. During the four days of INBOUND, there are more than 200 vendor staff members on-site, in addition to hundreds of core HubSpotters staffing the event.

INBOUND pulls from a wide range of demographics (NOTE: see included sponsorship prospectus for complete demographic info). One of the main reasons we don’t call INBOUND a conference is because it’s not just a “user conference,” it’s an industry event. You can see this in the attendee makeup: the majority of people were not affiliated with HubSpot, but were just attendees eager to learn how to transform the way they do business.

INBOUND 2015 welcomed attendees from a wide variety of industries: marketing, technology, education, manufacturing, healthcare, non-profit, financial services, and professional services. While the majority of attendees were from small- to mid-sized businesses, 23% were still from companies with greater than 200 employees. With 55% female and 45% male, attendee job titles included marketing, sales, finance, support, engineering, IT, and many others.

Overall, INBOUND is a leading marketing and sales industry event that offers attendees a wealth of education, perspectives from industry thought leaders, inspirational keynotes, and thousands of potential connections. For marketing and sales professionals looking for the confluence of great content, talented speakers, and like-minded professionals, INBOUND is the must-attend event of the year.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

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