The HubSpot Blog
Company: HubSpot, Cambridge, MA
Company Description: HubSpot is the world’s leading inbound marketing and sales platform. Over 18,000 customers in 90+ countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. Learn more at www.hubspot.com
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Web Writing/Content
Nomination Title: The HubSpot Blog
How often is this site updated? Daily
Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
Wait, a B2B blog with more than 2.5 million monthly views? Yup. HubSpot’s blog is the go-to source for marketers, salespeople, and agency professionals around the globe looking to expand their business knowledge. Available in six languages, the content ranges from nitty-gritty tactical advice to future-looking thought leadership from senior HubSpot executives and guest authors.
As the strongest lever in HubSpot’s content arsenal, we invest significant resources into studying how our blog can help a wider audience. We’ve conducted research projects like optimizing historical posts to for relevancy, cutting subscriptions based on demonstrated interest, and identifying what makes a post remain successful months or even years after publication (we’ve also made all of these studies available for free! -- see attached).
List the appropriate creative and production credits for this entry:
Corey Wainwright, Director of Content