Company: HubSpot, Cambridge, MA
Company Description: HubSpot is the world’s leading inbound marketing and sales platform. Over 18,000 customers in 90+ countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. Learn more at www.hubspot.com
Nomination Category: Company / Organization Categories
Nomination Sub Category: Company of the Year - Computer Software - 500 or More Employees
Nomination Title: HubSpot
Tell the story about what this nominated organization has achieved since January 1 2015 (up to 650 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms.
In 2015, HubSpot’s story was one of motion. We heard so many moving stories from customers. We moved into the international spotlight. We further inspired a global movement around a thing called inbound.
It all started domestically. In early 2015, we planted the Sprocket flag in Portsmouth, NH ("PortSpot”), opening an office where additional HubSpot Support staff could continue to grow our customers and enrich their experience with our suite of products and tools.
Alas, America is but a large island, and we quickly realized the need to carry that Sprocket banner across the Pacific and into Southeast Asia, opening up shop in Singapore (“SingSpot”) where a contingent of HubSpotters would begin to grow businesses in a largely untapped market. Even in Europe we saw some movement, with renovations beginning on an expanded space for our rapidly multiplying DubSpotters.
Despite our global presence, though, many businesses that wanted to join the inbound movement couldn’t because of the language barrier. So at INBOUND 2015, we announced the introduction of five (5) new languages for the HubSpot Marketing Product, and four (4) new languages for the HubSpot Blog. The community must have really loved the blog, too -- we hit 2.5M average monthly readers just in time for the New Year.
The inbound movement took flight like a rocket this year, with HubSpot soaring beside it. By the end of the year, the HubSpot Marketing product had 18,000 customers (up 33% from 2014), we had 2,900 Partner Agencies helping us share inbound with the world, and 1,157 remarkable HubSpotters holding down the proverbial fort(s). Total revenue was $181.9M, up 57% from 2014. HubSpot’s personal social network, inbound.org, grew from 36k to 145k users, and our social following overall (including Twitter, Facebook, LinkedIn, Instagram, and Pinterest) crossed the 2M milestone. School was also back in session with Website Grader, which gave report cards to over 130k websites (take a number, Billy Madison).
Like the bat signal to Batman, the INBOUND 2015 event called to inbound evangelists from all walks of life to convene and stand as one against outbound marketing. This year, more than 14,000 people made the trek to Boston’s Seaport for HubSpot’s annual event, where more than 250 speakers and thought leaders shared hundreds of hours of content. On the big stage, we laughed alongside Amy Schumer, stood in solidarity with Malala, discussed international women’s rights with Chelsea Clinton, and of course, got our annual dose of love & humor from Co-founders Brian Halligan and Dharmesh Shah. We even had a (successful) wedding proposal -- hopefully they’ll return for the anniversary!
HubSpot’s culture made some waves this year, too. We opened up an additional space at 2 Canal, directly across the street from our existing Cambridge, MA headquarters in The Davenport. The new space is a testament to our culture of autonomy and employee experience, boasting: a (fully staffed) coffee bar with cold brew tea and coffee on tap, an auditorium that can house hundreds, a full-service kitchen (if you bring the pig we’ll throw the BBQ), and a biergarten for unwinding after a long day.
It’s more than just perks that go into creating a great workplace, though -- 99% of it is having tremendous employees (we look for HEART: Humble, Effective, Adaptable, Remarkable, and Transparent). In 2015, we were proud to announce that the HubSpot team earned the company the #4 spot on Glassdoor’s top workplaces, Fortune’s #10 workplace, and Entrepreneur’s #15 culture.
While HubSpot brought about the genesis of inbound just nine years ago, it has since become a global movement of unprecedented scale with a mind of its own. The fact is, the way people shop and buy has changed forever. With or without HubSpot, there’s no going back -- the inbound movement is here to stay. We’re extremely proud of that.
In bullet-list form, briefly summarize up to ten (10) of the chief accomplishments of this organization since the beginning of 2015 (up to 150 words).
- >2.9K Agency Partners, >16K Customers, >1K employees
- $181.9M in revenue in 2015, up 57% from 2014
- >2.5M Monthly Blog Views (top post in Spanish)
- >2M Followers Across Social Media Channels and >145K users on inbound.org
- >14K Attendees at INBOUND 2015 (plus a successful wedding proposal)
- >130K Websites Graded via Website Grader
- Awards: HubSpot named Glassdoor’s #4 workplace, Fortune and Great Place to Work’s #10 workplace, and Entrepreneur’s #15 top culture
- 5 New Languages Launched for HubSpot Marketing
- New offices in Singapore, Portsmouth, NH, and 2 Canal (Cambridge, MA)
- CRM Out of Beta, with >60K weekly active teams using sales products
Of the following measures of success, which ONE do you want the judges to most appreciate about your organization's story of achievement since the beginning of 2015?