HeBS Digital smartCMS v7

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Company: HeBS Digital, New York, NY
Company Description: HeBS Digital is a hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, providing direct online channel strategic advice and award-winning website design. We help hoteliers take full advantage of the direct online channel and turn their websites into the hotel's main and most-effective distribution channel.
Nomination Category: Web Site Categories - Specialty
Nomination Sub Category: Best Web Software Programming/Design

Nomination Title: HeBS Digital smartCMS v7

How often is this site updated? The HeBS Digital Digital Technology Team makes constant revisions and improvements to the smartCMS, which are released on a bi-monthly basis.

Briefly describe this site's objectives and how it has met those objectives (up to 125 words):

HeBS Digital’s smartCMS v7 powers the most innovative hotel websites in the industry. So much more than a Content Management System, the smartCMS offers hoteliers complete control over their websites (visual, promotional, textual) and direct online revenue streams. Notable features include:

• Software as a Service (SaaS) Cloud-First Technology
•Supports both full responsive or adaptive design
• Supports multi-property and single property websites
• Dynamic Content Personalization for targeted, one-to-one marketing
• Complete Merchandising Platform allowing the property to sell on value vs. sell on rate
• Reservation Recovery to win back abandoned reservations
• Smart Booking Widget to provide a user-friendly and conversion-focused reservations process
• Rooms Showcase to boost room upsells
• Full compliance with SEO best practices
• Multi-Language Module, enabling foreign language content across the entire site
• Over 50 modules

List the appropriate creative and production credits for this entry:

An award-winning digital technology team of innovative and creative programmers, developers and designers – who are at the forefront of digital technology in hospitality – worked together to mastermind the HeBS Digital smartCMS. They are well educated in the needs of the hospitality industry and are continuously developing smartCMS modules to take the hotel website to the next level of engagement and conversions, such as Dynamic Rate Marketing, Reservation Recovery, and one-to-one marketing.

Founded in 2001, HeBS Digital is the hospitality industry’s leading full-service hotel digital marketing, website design and direct online channel strategy firm that has pioneered many of the “best practices” in hotel digital marketing and technology, social and mobile marketing, and direct online channel distribution.