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Hannaford Supermarkets - I am Hannaford

Gold Stevie Award Winner 2018, Click to Enter The 2019 American Business Awards

Company: Hannaford Supermarkets
Company Description: With 190 supermarkets in five states in the Northeast U.S., Hannaford Supermarkets is one of the largest grocers in its footprint. Located in Scarborough, Maine, the 134- year old company is one of the largest private employers in Maine.
Nomination Category: Video Categories
Nomination Sub Category: Orientation

Nomination Title: I Am Hannaford

The date on which this nominated production was first distributed or otherwise made public: November 15, 2017

Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):

Hannaford Supermarkets wants to reflect the communities we serve. Whether you are coming to Hannaford to shop, work, or apply for a job, anyone who spends time in one of our stores or offices should feel like they are welcome, supported and able to bring their whole self to Hannaford.

As part of our ongoing commitment to diversity and inclusion, we identified a gap in 2017 in the way that we promote this core value: in neither our employee orientation nor our talent acquisition efforts did we demonstrate in an impactful way the many faces, abilities and thoughts that make up the mosaic of the company.

Hannaford, and its parent company Delhaize America, is honored in many ways for this commitment, including being the only grocer to earn a perfect score on the Human Rights Campaign Corporate Equality Index.

With the 'I Am Hannaford' orientation video, which features actual associates from every corner of the business,diversity and inclusion will be front and center in the way that we attract associates to both retail and corporate jobs, and how we demonstrate to associates on day one what and who associates can expect from a diverse culture.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Writer, Director, Producer: Tony Giampetruzzi
Videographer, Editor: James Helms