Graydient - Hotel Phillips
Company: Graydient, Milwaukee, WI
Company Division/Group: Graydient Creative, LLC
Company Description: Graydient LLC is a web division of the Marcus Corporation in Milwaukee, Wisconsin. Under Marcus Corporate we cater our services to our Marcus Hotels & Resorts division as well as our Marcus Theatres division. We specialize in building experiencial websites for our guests in both hospitality and entertainment.
Nomination Category: Web Site Categories
Nomination Sub Category: Hospitality & Leisure
Nomination Title: Hotel Phillips
How often is this web site updated? This website is updated daily based on hotel packages, deals, local events, restaurant specials, and local musical artists who perform at the hotel.
Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
The main objective of the site was to make it responsive, in order to fully maximize it's potential for the mobile market. The clients really wanted to showcase their artistic side, with their Artist in Residence program, the Art Deco style of the hotel as well as large murals that adorn each floor, and local musicians featured weekly in the on-site restaurant. The artwork and Art Deco style were then incorporated heavily into the website design, as well as a SoundCloud player to showcase the musical talents who perform there. A secondary objective was the focus on the local neighborhood and business partnerships, so we added a neighborhood guide in the location section along with a rotating banner of community partners on the homepage.
List the appropriate creative and production credits for this entry:
Shawn Spartz - Director of Creative & Development
Leslie Fickau - Lead Web Designer
Matt Millican - Lead Web Developer
Danielle Henry - Digital Content Manager