FINE - Stag's Leap Wine Cellars Web Site
Company Description: FINE is a digital branding agency with offices in San Francisco, Portland, OR, and Traverse City, MI. We develop award-winning web, mobile, and social media destinations for world-class brands, with a focus on wine & spirits, architecture and engineering, hospitality, and consumer technology industries.
Nomination Category: Web Site Categories
Nomination Sub Category: Food & Beverage
Nomination Title: Stag's Leap Wine Cellars Web Site
How often is this web site updated? The site was developed to accommodate the growing number of events, news, tastings and releases, all of these are dynamically managed by Stag's Leap Wine Cellars.
Briefly describe this site's objectives and how it has met those objectives (up to 125 words):
Stag’s Leap Wine Cellars leapt to fame during their win at the historic 1976 Judgment of Paris. Their new, fully responsive digital home welcomes visitors into their story.
Relying on imagery and careful content strategy, the website is both high-end and welcoming. It highlights the brand’s differentiators of superlative product, historic influence, and on-property experience.
Through the site’s uncommonly bold, left-justified navigation, strategic user pathways facilitate ease of movement from product collections to purchasing, challenging the standard ”wine shop” experience. Users explore individual wines and check out, without rummaging through a cluttered wine shop. Commerce flows from brand more than brand flows from commerce.
Ultimately, SLWC’s new site now more fully reflects the luxury brand they’ve become while celebrating the history-making brand behind the bottle.
List the appropriate creative and production credits for this entry:
Project Director: Carin Pike
Creative Director: Tsilli Pines
Lead Designer: Katerina Yermolitskaya
Front-End Developer: Emmanuel Garcia
Back-End Developer: Niles McGiver
Designer: Amanda Frank