Elemica - Elemicans in Cars Talkin' Supply Chain

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Company: Elemica, Wayne, PA
Company Description: Elemica’s Supply Chain Operating Network is designed to give clients greater control over their global supply chains. Capturing transaction data, across all trading partners, and translating it into actionable information is key to driving value out of the supply chain. Combining the network with powerful business process apps improves operations & reduces costs.
Nomination Category: Video Categories
Nomination Sub Category: Sales: Technology

Nomination Title: Elemicans in Cars Talkin' Supply Chain Video Series

The date on which this nominated production was first distributed or otherwise made public: 1st distributed in 2015.

Briefly describe this entry’s communications objectives and how it met those objectives (up to 125 words):

The Elemica Marketing Team created a series of videos called “Elemicans in Cars Talkin’ Supply Chain," which feature technology innovators, thought leaders and change agents sharing their big ideas and what they did to make their dreams a reality. The campaign leverages Elemica's new supply chain operating network platform, called QuickLink 2.0, and associated applications for logistics, customer, supplier and sourcing management, collectively called SmartLink 2.0. These next generation solutions help businesses to more easily and effectively conduct business.

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

These videos were produced in-house by the Elemica Marketing Team. They were scripted, then shot with a dash cam in the car. Ed Rusch, Global VP of Marketing for Elemica, is seen in each video talking to an Elemica product manager about topics that Elemica's customers face each day. The videos feature Kris Beck, VP of Sourcing Product Management; Sue Leighton, Director of Professional Services for North Americas Functional Delivery ; Steve Daigle, Solution Architect and Program Manager; and Jerry Turner, Key Accounts director