EffectiveUI, Denver, CO - App

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Company: EffectiveUI, Denver, CO
Company Description: EffectiveUI simplifies complex experiences, bringing value to people’s lives. By researching and articulating user needs, our team of customer insight, design and development experts create custom applications that improve digital interactions and enhance emotional engagement with a company and brand.
Nomination Category: App Categories
Nomination Sub Category: Business/Government

Nomination Title: City and County of Denver’s PocketGov Web App Allows Citizens to Interact with Government from Anywhere

The date on which this nominated app was first distributed or otherwise made public: June 2015

Briefly describe this app’s objectives and how it has met those objectives (up to 125 words). Include here the platforms your app supports: TEXT REDACTED FOR PUBLICATION

The City and County of Denver partnered with EffectiveUI to optimize online experiences that increase engagement with residents and to convert “callers to clickers.” In an effort to make city information more digitally accessibly, the City & County of Denver and EffectiveUI created a responsive, self-service experience based on ethnographic research and service-centered architecture.

From phone, tablet or desktop, PocketGov.com allows residents to report problems in their neighborhoods, ask questions, renew vehicle registration plates, store library and recreation center cards, sign up for personalized services like street sweeping and waste pick-up reminders, and more. Launched in January 2015, the platform provides an ever-expanding personalized experience, with new services launching monthly.

More than 42,000 311 requests, inquiries, or complaints have originated through this tool since launch, furthering the city’s goal of converting calls to clicks.

List the appropriate creative and production credits for this app: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

City and County of Denver:
• Steve Auberger (Director of Business Applications)
• Robert Bruns (Manager – Business Apps)
• Stefanie Quinlan Tettero (Project Manager III)
• Yasu Hotta (Applications Innovator)
• Nicole Loyal-Windham (Sr. IT Developer)

EffectiveUI
• Benton Rochester (Lead Software Architect)
• Scotty Saunders (Engagement Manager)
• Nick Schiefer (Designer)
• Jeff Brunson (QA)