Cornerstone Home Lending - Internal/Employee Communications Video
Company: Cornerstone Home Lending, Houston, TX
Company Description: Established in 1988, Cornerstone is a refreshingly unique national home lender with thousands of highly-satisfied clients who return to Cornerstone year after year, loan after loan. Cornerstone’s Mission clearly states that our most important goal is to make a positive contribution to our clients’ lives. Quite simply, we operate with integrity and treat our clients with the utmost respect.
Nomination Category: Video Categories
Nomination Sub Category: Internal/Employee Communications
Nomination Title: Cornerstone Home Haunting 2016
The date on which this nominated production was first distributed or otherwise made public: October 25th, 2016
Briefly describe this entry’s communications objectives and how it met those objectives (up to 200 words):
Creating a supportive and happy workplace is a core conviction here at Cornerstone. That’s why we offer a variety of fun events throughout the year to show our appreciation and bring our Cornerstone family even closer together.
Launched company-wide in 2015, our Halloween Instagram Costume Battle encouraged employees across the country to get creative as they vied for prizes, whimsical trophies, and bragging rights. To announce the 2016 contest, our marketing team produced this scary-good video. An homage to Stranger Things, the video creates an increasingly creepy mood while communicating key contest details.
Results: Engagement level for the 2016 video reached 1,195 views, about 4X higher than the viewership for 2015. The 2016 battle was a huge success, filling our Instagram page with hundreds of imaginative costumes and showcasing our employees’ incredible team spirit.
List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Cast & Crew:
• Sam Rossiello – Creator, writer, actor
• Patrick Hampton – Creator, writer, actor
• Kathy Lynn Halkins – Writer, actor
• Katy Allred – Actor
• Kyra Lancon – Actor, crew
• Erich Hoff – Actor