The Climate Corporation - Climate FieldView
Company: The Climate Corporation, San Francisco, CA
Entry Submitted By: FleishmanHillard
Company Description: The Climate Corporation aims to build a digitized world where every farmer is able to optimize and flawlessly execute every decision on the farm. The company's unique technologies help the global $3 trillion agriculture industry to stabilize and improve profits and, ultimately, help feed the world.
Nomination Category: New Product & Service Categories
Nomination Sub Category: Business-to-Business Services
Nomination Title: Climate Corporation's Climate FieldView
Tell the story about this nominated product or service (up to 650 words). Describe its function, features, benefits, and performance to date.
Farmers are at the center of one of society’s greatest challenges: feeding a growing population while also preserving our environment and natural resources. Success boils down to a deceptively simple equation: growing more food from every acre of farmland, while optimizing the use of inputs such as seed and fertilizer, and other resources.
Achieving this goal is no simple task, though. Farmers face more than 40 critical decisions every year, each of which can make the difference between a bountiful harvest or disappointing results. Data-driven insights have the potential to help farmers with each of these decisions, providing detailed information on soil, nitrogen and other inputs, water and weather conditions to help them make the right choices to maximize crop yields and efficient use of resources.
Many farmers are already taking advantage of digital agriculture tools, but the scope of its promise is limited by another deceptively simple equation: the value of all that data is only as good as the farmer’s ability to capture and access it in the field. Historically, tracking field data has been complicated and time-consuming. Thumb drives were plugged into tractors, then plugged into desktop computers (often miles away from the field, after the fact), then combed through manually by farmers for relevant data points.
In 2016, The Climate Corporation changed all of that with two key advances: the introduction of Climate FieldView™, a comprehensive digital agriculture platform, and the launch of Climate FieldView Drive™, a rugged and durable wireless device that enables real-time transmission of data from field equipment into the Climate FieldView platform. Combined, these innovations enable farmers to gather and act on meaningful insights when it matters most: while they’re in a tractor cab or between crop rows.
Climate FieldView Drive is a Bluetooth®-enabled device that captures field data directly from equipment like tractors and combines, and transfers it automatically to the Climate FieldView platform. The platform then delivers a wide range of customized insights for farmers, helping them manage everything from seed selection to nitrogen application, all from a tablet device as they’re working in the field. Climate FieldView is the industry’s first truly connected digital ag platform, designed to provide farmers with a range of toolkit options to match their specific needs, leveraging both Climate capabilities as well as third-party applications.
Climate FieldView visually displays a farmer’s data as he or she passes through a field, providing a near real-time view of activity and characteristics in specific field zones as the farmer passes through them. The platform also enables farmers to share information as they choose with employees and trusted advisors, helping them better understand their operations across multiple fields.
With the broadest equipment connectivity and applications portfolio in the agriculture industry, the integrated Climate FieldView platform provides farmers with a level of insights considered unattainable until now.
As these collaborative integrations with third-party systems continue, The Climate Corporation’s vision for the future is to drive the industry beyond proprietary solutions to deliver an integrated approach for farm management built upon customized platforms for each farmer. The company went from serving 35 million crop acres in 2014 to more than 100 million acres in 2016, expanded from the U.S. into Canada, Brazil and Europe, and established the industry’s most robust digital agriculture research and development pipeline. FieldView Drive serves as the critical data connectivity link, enabling farmers to put all of their important farm data in one place in their Climate FieldView account, along with a growing range of analysis tools to help each farmer with the specific insights he or she needs most.
In bullet-list form, briefly summarize up to ten (10) of the chief features and benefits of the nominated product or service.
• Climate FieldView empowers with insights based on data customized to their farm to support the decisions they make about their operations. Decisions backed by insights dramatically increase our opportunity to get the most productivity out of existing farmland.
• The Climate FieldView platform enables farmers to:
-Seamlessly collect, store and visualize their data, as well as use it to access insights customized to their fields
-Identify yield-reducing agronomic issues
-Optimize seed investment with customized seeding prescriptions
-Analyze seed performance to help them pick the best seed for the next season
-Monitor nitrogen availability in their fields to ensure the right levels to meet their targeted crop yield
-Make daily decisions based on real-time weather, soil and crop information, and equipment performance
-Respond quickly to changing weather and field conditions
• In 2016, the Climate FieldView platform became the most broadly connected platform in the industry.